easy way to make money from online- section - 4

Driving Traffic.
a) New Source – Even MORE Beginner Friendly (Plus Free Money).

Ok, so now onto what I think is the funnest (is that a word?) part. Umm, 
the part that is most fun!! There, that sounds a little better. 
 Anyway, now I get to talk about how I generate traffic.
So here’s the deal, the method that I use to generate traffic has nothing 
to do with Google, Yahoo, (or any of the major search engines for that 
matter). Or any kind of social media or article marketing, or anything 
complicated. It’s something completely different.
And these sources of traffic I’m about to share are particularly good 
because they drive TARGETED TRAFFIC.
This is so important because remember we just want to go after the 
buyers within our market when we’re just starting out, see some results, 
and then expand from there.
What good are thousands of visitors to your website who have no 
interest in your offer – and have absolutely no intention of buying?
People can brag all they want about their ‘server crushing traffic’ or high 
search engine rankings, or YouTube video views or WHATEVER.

But far and away, what value do those visitors really have?
Lots of visitors are great, but we’re here to make some profit…so you 
have to have people who are actually interested in your product or 
service.
TARGETED TRAFFIC is what we’re after here.
And this traffic source delivers BIG.I know for a fact that MANY gurus are using this source of traffic and 
MAKING A KILLING.

The competition is very low…and the volume of traffic is huge.
And if you do have competitors come onto your turf –
I’m going to show how to make them irrelevant.
Even if you already happen to know about this traffic source 
yourself…I’m going to show you how to completely take over your 
niche. I’m sure there a few thing that will surprise you ;-)
Keep reading, I’m positive you haven’t heard of some of the techniques 
I’m going to show you.
This section is probably the single most important part of this whole 
course. If you really understand this traffic source in depth – you can 
use it for ANYTHING.
Any niche.
Any product.
Any website.
Anything.
When you control TARGETED traffic – you have the power.
You can do anything online. You can write your own check, for life.
But be careful, as this traffic source can deliver an absolute AVALANCHE 
of traffic ON DEMAND…and it must be controlled properly. That why we 
just want to go after the buyers within the niche we’re promoting – to 
keep it targeted as possible.
So let’s get to it.

DirectCPV is what is called a “Contextual Ad Network”

And that’s great, but that’s only ONE source of this type of traffic. 

And believe me, it works unbelievably well.

Also why I really love them, is they even offer you a free $25 voucher to 

get started. 

I’ve been extremely impressed with DirectCPV – I’ve gotten great results 
and support – and their user interface is incredibly easy to use. I've also 
used Leadimpact.com (another PPV network) and love them and still 
use it to this day with great results, but I really think DirectCPV.com is 
great, especially when you’re just starting out. 
Mainly because they’ve made a big point to cater to people just starting 
out, and it’s VERY simple for people to get started with them, and their 
support is INCREDIBLE.
Now, DirectCPV (as well as Leadimpact) is very different than what is 
the normal definition of a “contextual ad network.”
Google’s Content Network can be considered a ‘contextual ad network’ –
the ads they display on WebPages are ‘contextually’ related to the 
content on that page.
An example of this would be a music website with an article about 
guitars serving an ad about guitar lessons – something that is related.
This is somewhat of a difficult distinction to be made when trying to 
define this kind of traffic.
We’ll get more in depth about this, but for our purposes now…know that 
you are sending “contextual traffic.”

If you are sending this type of traffic to an affiliate offer, you need to 
make sure that it accepts contextual traffic (all of the Clickbank offers 
do, and most affiliate offers at other networks do as well). 
Also, some offers will only list that they accept Search Traffic…but 
sometimes if you explain to your affiliate manager (if you are working 
with an affiliate network who assigns you one – most CPA affiliate 
networks do this) what you are doing, they will allow you to send this 
traffic.
HOWEVER – Remember that you DO NOT need to tell them where 
exactly you are getting your traffic from.
That’s your business.
But it is ok to explain in general terms what you are doing so they are 
comfortable with you and the traffic that you are sending to them.

b) We must Understand, Before We can Control.
DirectCPV’s ad network is much different than a typical ad network. 
While a usual ad network will have a large collection of SITES that you 
can have your advertisements delivered to….DirectCPV on the other 
hand is comprised of a large collection of USERS.
The users opted-in to their network in exchange for free games, 
watching videos, free emoticons….downloading free desktop 
backgrounds, screensavers, or toolbars…many different things.
In exchange for access to this huge amount of free content, the user 
knows that they will be receiving periodic targeted advertisements –
that is, our websites shown to them.
So it’s a win-win for both the ad network, and the user base.
And it’s a win for us, because we get to market to those people.
Users on the network come from all over the world…and ads can be 
targeted to certain geographic regions by country.
DirectCPV’s networks reach is global and you can target users from 
anywhere in the world – and I suggest you do everywhere it is 

profitable to do so. 
Also, I wanted to point out that certain affiliate offers may only accept 
traffic from certain geographic areas (or they may accept traffic from 
everywhere). Remember there is a huge world of traffic out there 
besides just the US, Canada, or the UK.
Think of all the possibilities out there for this. 

Especially if you speak a language other than English (even if you don’t 
you can still use a translation service or software to do the translating 
for you). You can target users in many different countries in their native 
language. The markets and possibilities are wide open. 
However, there are a lot of misconceptions concerning this source of 
traffic. 
Many people may confuse DirectCPV as a spyware network. 
Couldn’t be further from the truth.
DirectCPV can be considered an Adware, or opt-in network. 
There is a MAJOR difference.
Spyware is malicious software that is usually installed onto a user’s 
computer without their consent. And it can do anything from tracking 
your browsing activity, to stealing your passwords and personal 
information. Spyware is also often extremely (if not impossible) to 
uninstall or remove from your computer once you are infected with it. 
Spyware is very dangerous.

DirectCPV’s software has nothing to do with being bad or dangerous. 
Their advertising software is installed onto a user’s computer only 
when that users requests it and knowingly opts-in to download it. It 
does not track user behavior or collect any personal information. Also, 
DirectCPV makes it very easy for the user to uninstall the software 
should they want to stop receiving advertisements. 
Even people ‘in the know’ sometimes get confused with the difference 
between Adware and Spyware. And because of that, a lot of the time 
there is a negative feeling towards Adware. 
In the past there have been adware companies that were….well, let’s say 
less than respectable….who made it VERY difficult for users to uninstall 
their software (or they installed it without the user’s request and 
permission).
These companies are no longer around anymore. But they’ve managed 
to generate a lot of bad publicity out there regarding this type of traffic 
which no longer is true.
Remember, DirectCPV wants to provide real value to its user base. It is 
not in their best interest to deliver too many advertisements to their 
users or annoy them. If DirectCPV burns out the user base and the users 
get tired, they will uninstall the software – and DirectCPV no longer has 
a business.
What is probably the coolest thing about the whole DirectCPV Ad 
Platform, is the fact that you can deliver your advertisement at the 
EXACT moment the user is searching for a similar or service.
The user doesn’t have to click on an ad or anything, they are just taken
DIRECTLY to your site!
Do you see how powerful this is???!
The users does not even have to click through to get to your site – you 
can just deliver your ENTIRE sales message directly from your website 
right to the user at the EXACT moment they are MOST interested (more 
on this later). And you can do all of this for pennies on the dollar.
How does DirectCPV do this?
So for example, say a user is searching for “how to play guitar” and you 
have a guitar or music website – at the very moment that user is 
searching, DirectCPV will have your entire webpage show up in a new 
browser window in front of the webpage they are viewing – giving them 
exactly what they are looking for. 

c) The Profit is in the Fundamentals.
Ok, now here’s how your ad will actually be triggered in DirectCPV’s 
system.
Ads are served based on the contents on the URL in the user’s current 
browser window.
In other words, what is says in the address bar – DirectCPV reads that to 
see what the searcher is looking for.
So for our webpage to be shown, we have to be targeting a word or 
phrase contained within that URL (or we can target the ENTIRE URL –
which is another great way to get traffic).
For example, check out what the URL looks like if someone types in a 

search in Google looking for “guitar lessons”

Here is what the URL looks like after the search….

http://www.google.com/search?hl=en&source=hp&q=guitar+lessons&

aq=f&oq=&aqi=g10

For example, if you were bidding on the term “guitar lessons” in your ad 

campaign, your ad would be triggered.

This is because DirectCPV read the search URL –

http://www.google.com/search?hl=en&source=hp&q=guitar+lessons&

aq=f&oq=&aqi=g10

And was able to see the term ‘guitar+lessons’ within that URL – so 

DirectCPV would then show your webpage to that user searching for 

that term.

Be aware though, that DirectCPV can only read the URLs….so if you are 

targeting very wide keywords (like targeting just the word “guitar”), 

you may get a lot of traffic that may not be as targeted as you want.

Since it’s the “guitar+lessons” that DirectCPV actually reads, if you bid 

on “guitar lesson” (without the letter ‘s’)…your ad would still be 

triggered because your ‘guitar lesson’ is still found in the search URL.

See…

http://www.google.com/search?hl=en&source=hp&q=guitar+lessons&

aq=f&oq=&aqi=g10

For example if you are just bidding on the word “guitar” then your ad 

can be trigger by all kinds of combinations like –

“guitar lesson”

“cheap guitar”

“where can I sell my guitar”

Even things like “guitar.com” or “music.com/guitar”

The keyword phrase that you are targeting can be ANYWHERE in the 

URL.

Again, this presents a VERY unique opportunity because you can also 

target the ENTIRE URL.

THIS IS HUGE.

Unlike buying keywords on the Google search network, where you are 

only targeting keyword phrases, on DirectCPV you can also target entire 

DOMAINS.

If I continue with the Guitar Lessons example….say I’m trying to sell a 

book on what to make sure you know before you buy your first guitar…

Doing a quick search through About.com I found a great section with 

information on buying guitars….

http://guitar.about.com/od/helpbuyingguitarsgear/u/guitarsngear.ht

m

Do you think that the people who are visiting that exact page are 

interested in what I have to offer? The answer is yes, you can’t really get 

a better match than that.

So….I would target that entire URL in my ad campaign.

Then my ad (my entire landing page) would be shown to people visiting 

that exact page. 

This technique alone is SO powerful. The traffic that you get is 

sometimes small and sometimes big, but it is EXTREMEMLY targeted. 

And really, think of how many WebPages there are out there like that –

MILLIONS. Actually, there’s BILLIONS of WebPages out there. The 

possibilities are almost hard to conceive. 

This is one of the reasons why the opportunity here is so enormous and 

wide open. There is so much traffic out there. Think of everything that you can target. And there are more and more WebPages being created 

every hour. The opportunity just keeps growing with time.

d)More Effective, and WAY Cheaper.

Now with DirectCPV’s ad platform, not only does your full landing page 

get shown to the user exactly at the moment that they are searching for 

your product or service…but you are able to do it at an incredibly low 

price.

DirectCPV’s pricing structure is based on Cost Per View (CPV). So you 

are charged every time your ad is ‘viewed’ which is every time your ads 

pops-up as a new browser window for the user.

This is a lot different than the pricing structure common on Google for 

example, where you would normally be doing Pay Per Click (PPC) and 

being billed on a Cost Per Click (CPC) basis. With CPC, you are billed 

every time someone clicks on your ad to get to your website. With CPV,

you are billed every time someone goes DIRECTLY to your website. You 

website is essentially the ad itself.

And this is great, because the fewer steps there are that separate the 

user from the action you want them to take (whether that’s to sign up to 

your newsletter, fill a questionnaire, buy a product, etc.) the better. 

Very recently when I started a new campaign with DirectCPV, one of my 

markets was a highly competitive niche where bid prices on Google 

Adwords (Google’s Ad Platform) were regularly $3.00 PER CLICK and 

more.

On DirectCPV, it was $0.01 PER VIEW

Yes, 1 cent.That’s such a small fraction of the cost on Google!!
However, keep in mind…when you are paying PER CLICK on another ad 
network such as Google…you have the ability to pre-qualify your traffic 
a bit more (like giving your prospect more information up front in your 
ad)…so remember to make sure that your ads are very targeted for the 
buyers in your niche.
That is the power of this network. Most minimum bids (depending on 
the advertising category) start at $0.01. 
DirectCPV’s pricing system is easily my favorite part. 
Unlike Google, DirectCPV’s pricing system is an auction based pricing 
system dictated COMPLETELY by PRICE. 
NOT Quality Score.
NOT Click Through Rate.
NOT the amount of page content on your site.
NOT the Page Rank of your webpage.
NOT the age of your site.
NOT your incoming link reputation.
NONE OF THAT CRAP!!!
This is AMAZING. With Google (or any of the other search engines I 
tried) there are so many complicated rules and they always seem to be 
changing.
So much stuff about “algorithm changes” and “Google slaps” it’s so 
confusing.
BUT it’s important if you’re advertising on Google.
But we’re not

…and we play by a different set of rules.
Your website, and your ad targets (‘targets’ can either be keyword 
phrases, or URLs/Domains) are all reviewed manually (by a real human 
being).
Don’t get too concerned though…they are very quick about this. 
Generally the approval process will take about 1 business day (even for 
HUGE keyword lists).
Anyway…all of your websites and keyword and domain targets go 
under manual review. So it is up to that person to determine if your 
webpage is relevant for the people you are intending to market to.
Once your ads are approved, then the amount of traffic you receive for 
each keyword or URL target is COMPLETELY based on your bid rank in 
relation to the other people bidding on that same keyword or URL 
target.
If you are the top bidder, you receive the most traffic. Simple as that.
And that’s it.
There’s no having to deal with all those crazy rules all the time. 
DirectCPV is still concerned about their user’s experience and that your 
marketing is relevant, but it doesn’t make good business sense for them 
to make all of those other rules like Google has.
Here’s why….
Since DirectCPV’s pricing is CPV (Cost Per View) based, they have no 
need for all of those rules because they are paid EVERYTIME your ad is 
shown. So it is in their financial best interest to not change their rules.
The reason why Google has so many rules regarding quality and 
relevancy is because they need to maximize their revenue, but their 
revenue is heavily dependent on a website visitor’s ACTION.

Whereas DirectCPV serves ads to their user base AUTOMATICALLY, 
getting paid EACH time it is shown….
Google on the other hand may show your ad, but it might not get paid 
for doing so. This is because the person or business who placed that ad 
is paying on a “Pay Per Click” basis, and Google only gets paid if the 
website visitor actually CLICKS on the ad.
Google is dependent on the visitor to TAKE ACTION and CLICK on their 
ads.
This is why quality and relevancy are so important to Google, and why 
they are constantly changing their rules for advertisers. 
Ads that are more relevant and generate higher click through rates 
mean more clicks for Google and more money for them.
This is all because there is one extra step that the Google users have to 
take (actually clicking on the ad).
Since DirectCPV serves the ad as an entire landing page….the user does 
not need to click through, they are already maximizing their revenue.
They run a very smart, simple business model.
And it’s great for us, because we can capitalize on that simplicity.
And not have to worry about all the crazy rules changing all the time.