Saturday, July 20, 2013

wow... finally we found the way to make money

Starting Over
I’m starting over from scratch. 
And man I’m excited!
Starting over has been on my mind a lot actually…
As I’m writing this right now I’m in my hotel room in downtown San
Francisco. It’s been really a week of contrasts, but particularly here in
San Francisco. Yesterday when I arrived at the airport, a friend of mine
picked me up to hang out for a bit.
I’ve never been to this city and he wanted to give me a proper tour 
My friend is not really an online guy (he’s a real estate investor and
owns a bunch of antique stores across the US)….but oddly enough, I got
to know him better through my business online.
Anyway, some of the things I saw here is what really got me thinking….
First off, the city is great…but unfortunately there are a lot of less
fortunate people here and a lot are homeless. Even as I’m writing this I
can see many outside of my hotel window.

However, this is a big difference to some of the other people in the city.
There are some of the most successful people and companies in the
world here. Some of the biggest tech companies are right in the city’s
backyard – Google, Oracle, Apple, Craigslist…you name it.
Some people have nothing, and some have A LOT.
What really got me thinking about ‘starting over’ though was my friend
here.
He has his hands in so many things (from cooking, to painting, to
photography, traveling, and all kinds of business ventures) and is
overall just a pretty interesting dude.

One of the things he does is race sailboats, so yesterday he took me to
hang out at the San Francisco Yacht Club. Not really my thing, I like
more of a low key setting, but it was an interesting experience to say the
least.
Needless to say, it was beautiful. It was a bright sunny day, and we were
of course right on the water. There was a huge park nearby and a ton of
people were outside running, playing with their dogs, or whatever.
Overall, just a great day to be outside!
There was some great food there, and some ridiculously expensive
yachts docked in the harbor. These things were HUGE. They had to have
cost millions upon millions of dollars. Hard to almost comprehend.
But it was right there in front of me. Somebody has to own these yachts,
they didn’t just come out of thin air.
This got me thinking…
It made me think of how things were when I was starting out online. I
would work all day at my day job (actually I had two jobs), and then
work at night on the internet trying to figure this all out. I could barely
conceive that success even EXISTED in the first place online, let alone
seeing people have MASSIVE success online.

But it was right there in front of me. Story after story of people making
big bucks online. Heck, I didn’t even care about the “big money”….I just
wanted to make enough to be comfortable and NOT WORRY ABOUT
MONEY.
It was right there in front of me, I just had to get STARTED somehow.
So anyway, back to my friend...
We parted ways midway through the afternoon, because he had to take
care of some other business for his antique stores.

With the economy still pretty bad at the moment, I thought that things
may be slowing down for him….but I soon realized something MUCH
different.
He was on a SHOPPING SPREE!
With the economy as bad as it is, and other stores going out of business–
he was buying up everything left and right at bargain prices as fast as he
could!
His business was actually GROWING.
He’s been in that business forever it seems, and there’s a couple things
I’ve been able to learn from him that have been invaluable.
And interestingly, the things I’ve learned from him were a lot of things I
was ALREADY doing online when I first started (which I’ve now realized
was a HUGE factor in my success).
One lesson I’ve learned from my friend is his business is NOT about the
antiques, it’s about the business PROCESS.
It doesn’t matter what you’re selling, what matters is that you follow the
correct PROCESS


Another thing I learned is that he’s not the smartest guy (he’s street
smart don’t get me wrong, but he’s by far NOT a genius). He didn’t go to
some Ivy League University or have a bunch of rich friends or
connections. He just found what works. AND HE’S KEPT DOING WHAT
WORKS.
It made me think about how I’ve managed my business online since I
first started.
The reason for my consistent success was just because I kept doing
what works. That’s it.
And I’ve realized that if I had to start all over TODAY. I would do the
exact same thing I did THREE YEARS AGO when I first started out.

Which I think is really interesting, especially with all of the changes that
the internet has seen.
The reason I would still start over in the same way is because when I
first started – I made sure to make it all about the PROCESS. I was tired
of all of the rules and details associated with getting my site ranked on
the search engines, or using Google Adwords only to get ‘slapped’ and
have my costs skyrocket overnight. I was tired of the usual article
marketing, blog posting, or whatever else was the hot topic of the
moment (social network (like Myspace and Facebook) didn’t really exist
a couple years ago – otherwise I would have probably wasted even
more time trying to get that to work!).
And because of that, and focusing on the PROCESS more than anything
else, my business has been immune to a lot of the challenges I’ve seen
other internet business owners face over the last few years.
It all comes down to the PROCESS.
And the way I generate traffic is STABLE and not subject to all of the
changing rules (like on Google, Facebook, etc) that can kill a business
overnight without warning.

And traffic is the backbone of online business.
Whether you’re a beginner or advanced, success still comes down to a
few simple things.

So that’s why I’m always EXCITED to ‘start over’ because if I test out a
new market, or technique, I know that my chances for success are
greatly improved because I’m following the same process that continues
to work.


Introduction
a) First Things First
Many of the success and failures (which are never actually failure as
long as you learn something from it) come down to making sure that
what you are doing fits within the correct PROCESS for how things
should be done, and thought about.
Now I know that a lot of people just want things done and they don’t
care how it works. I’m going to give a lot of ‘copy and paste’ examples,
don’t worry about that ;-)
But behind it all is the REASON things work, and that is the most
important part.
When you know WHY something is happening, then it is MUCH easier to
repeat that success and GROW it.
So as you continue to read here, just make sure that you focus on the
strategies themselves and keep them in the front of your mind ALWAYS.


b) Stop Being so Hard on Yourself!
One more thing that I need to mention is – DON’T BE AFRAID TO START
SMALL.
One thing that can lead to a lot of frustration is not giving yourself
enough time, or even giving yourself enough credit for what you have
done and are doing.
Even the fact that you’re reading this right now goes to show how
committed you are to your success and that you’re already taking action
towards making it happen.

Anyway, the point I’m trying to make is a bit off topic….just I’ve seen
some people get kind of discouraged that they were ONLY making a few
dollars per day online.
The thing that those people need to realize is that is FANTASTIC and
they should be CONGRATULATED for it.
NOT discouraged that it’s ‘only a couple of dollars per day’
‘A couple of dollars per day’ is EXACTLY what we want. It’s the initial
success that can be GROWN.
And if you’ve never marketed anything online before (which is
TOTALLY fine, since every single one of us started in that
position…myself included)…you main goal is just to make your first sale
or newsletter subscriber or lead generated (whichever the goal of your
marketing is).
So anyway, don’t feel like you have to make a million dollars overnight
or some super high income. You don’t need that pressure on yourself in
the first place, and plus, the way to actually make a million dollars
STARTS with just making a couple of dollars a day.
Making the first bit of money is what it’s all about!

c) If You Don’t Follow This, You’ll be in for a Big 
Headache
And don’t even get intimidated with all the fancy terms and hype being
through around nowadays. Internet marketing (and affiliate
marketing…which is just a type of internet marketing where you
promote other people’s products) really ALWAYS boils down to 3
steps…

1. Niche Selection/Doing Your Research
2. Targeting the “Buyers” in your Niche (this is the most important 
part)
3. Expanding the Business.

And each one builds on one another. If you do your research properly,

then you’ll be able to target the buyers better (people that will use your
product or services your promoting), and then you’ll be able to expand
your business easier and faster.
The problem that I see a lot of people have is they do this BACKWARDS!
They start off and want to promote their site, product or service. They
think it’s so great, they say “EVERYONE should have this right? My
product is just that great!”
So they try to EXPAND THE BUSINESS immediately. Bad move.
They’ll start up a big ad campaign, put in a ton of advertisements, and
then wonder why they didn’t have success.
That’s not the way to go about it…
EVERYONE does NOT want your product or service.
No matter how good it is, it’s just the way of the world.
Don’t try to go after everyone all at once.
We’re just after the people who are most targeted (which I show you

exactly how to find them very soon)…

Again, don’t feel bad giving yourself more TIME to build and succeed.
It’s ok to start things on a smaller scale – it’s smarter that way. We’re
building a business anyway, not some ‘here today, gone tomorrow’
success. We’re in it for the long term riches.

d) Making Your First Sale – Proof of Concept
Probably one of the most valuable keys and bits of knowledge that I
carry with me all the time is knowing that everything starts small.
And when I’m talking about ‘small’ I mean ‘one’.
As in –
One sale.
One lead.
One client.
One visitor.
Whatever your goal is, they’re always a first time for everything.

And that is the goal – just to get ONE of whatever you are trying to do,
then duplicate that success OVER AND OVER AGAIN.
You can’t make millions of dollars without making one dollar first.
Sometimes even the biggest thing of all is proving to YOURSELF that
what you are doing is working.
Just focus on getting that FIRST goal complete under your belt.
Just follow the process described before of –

Picking Your Niche/Doing Your Research
Targeting “Buyers”
Expanding the Business
And you’ll be able to complete that FIRST goal, and continue to grow
your success.
e) Beginning the Process, and a Couple of Questions
Within this course I’m going to reveal more traffic strategies, more
landing pages strategies, and more action steps to remove as much of
the guesswork for you as possible for whatever you are promoting.
This is all about ACTION! I’m going to give you step by step instructions
and action items throughout the entire process so you can copy, paste,
and profit with the minimum amount of work (and headache) involved.
However, it’s all comes down to the fundamentals, so don’t be afraid to
review the basics here again. It will help you SOOO much as you begin to
really scale your traffic into other sources (and there are LOTS that I’m
about to get to ;-)
So here we go!… ;-)
For anyone completely unfamiliar to internet marketing, I just want to
take a few minutes and explain the general format for making money
online.
And if you’re more advanced, feel free to skim over this section, or using
it as a great refresher course. I follow the same process every time I’m
starting a new project or going after a new niche.
The fundamentals don’t change, no matter what the new ‘fancy pants’
technique is out now.

So basically, when you are driving traffic online, there are two ways to 

make money.
1. As a Merchant (Product/Service Owner)
2. As an Affiliate (where you promote the Product/Service that is
owned by someone else)
I’ve done both and they both have their advantages.
I’m going to focus on being an affiliate, because all of the exact same
tactics that I’m going to show you can be applied in ANY market, and if
you have your own product or website….then you just direct the traffic
to your site instead 
I particularly like affiliate marketing (promoting other people’s
products and services) because you can just focus on the marketing side
of things. And generally it is the part of the business that has the most

leverage…and FLEXIBLITY.

You don’t have to worry about customer service, product fulfillment,
operations management, or anything like that.
You just focus on driving targeted traffic, and it can be VERY profitable.
So basically what you do as an affiliate is direct online visitors to a
website (through your affiliate link (so they can tell you are sending the
visitor their way)).
Then… on that website of the merchant, you get paid every time a
website visitor that you sent them completes an action (this action
could be when the visitor buys a product, completes a form, enters their
email, or something like that…the action you get paid for will be clear to
you before you start promoting).
The amount you are paid by the merchant is called your ‘commission.’
Here’s a Diagram for how this works –
If you’ve still very fresh to internet marketing and you may have 
questions now, don’t worry as this will make more sense as you begin to 
follow the steps.
.
ALSO – if there are terms that are unclear to you at all, remember that 
there is a glossary of terms for you in the members area as well that you 
can refer to! 
.
So back to the good stuff about affiliate marketing…
You can either do business with merchants directly, or through an 
affiliate network.
Affiliate networks are businesses that connect merchants (who own the 
products) with large numbers of affiliates (like us) who know how to 
market online and promote their products.
With an affiliate network, it’s a win-win situation, the merchant can 
focus on their customer service and all of their business operations, and 
the affiliates can focus on driving traffic.
I HIGHLY recommend working through an affiliate network instead of 
working directly with a merchant. 
Affiliate networks have SO many advantages and security…
You know you’re always going to get paid (the affiliate networks are 
long established companies with huge budgets).

They offer top products and services that you can promote that almost 
always are proven to convert (meaning for the traffic you send them, 
their sales process should be good…you do your part in sending them 
targeted traffic, and they do theirs in creating sales pages that are high 
performing and very appealing to make people buy). Meaning more 
money for you as an affiliate.

Also affiliate networks can offer better support and marketing tools for 
you as an affiliate to help you with your business. 
There are a lot of affiliate networks that you can find offers to promote, 
here are the top ones I recommend, and an overview of each -

1. www.clickbank.com
Great Network, specializes in digital download 
products. Huge selection, with a great variety of different offers to 
promote.

2. www.commissionjunction.com
Huge amount of ‘branded offers’ like 
household name brands’ products to promote. More geared toward 
physical products.

There’s also a lot of other affiliate networks known as ‘CPA networks’ 
(‘Cost Per Action’ networks) – they offer lots of great product to 
promote and ALSO…lots of ‘lead generation’ type offers to promote as 
well. 
With lead generation for example, you could get paid for every time a 
visitor you directed fills out their information to receive an insurance 
quote (there’s a lot of other ‘lead’ type offers beside insurance, just this 
is one example).
And some offers are even as simple as you get paid everything someone 
just submits their postal mailing code! 
Remember, it’s just ‘lead generation’…you’re just generating leads as an 
affiliate.
There are a TON of CPA networks and honestly there isn’t much 
different between them all.
The reason there is so many of them is because this industry online is 
HUGE.

You see, a lot of these CPA networks were started by affiliates who did 
REALLY well (made millions and millions of dollars just as affiliates) 
and then wanted to continue to scale their business (so they started a 
network).
So that’s why you’ll see a lot of CPA networks (which is still an affiliate 
network, just more geared toward lead generation)…and also why you’ll 
see a LOT of similar products and services between them….
The internet is just so HUGE!!! There’s just so much money to be made, 
it’s just a matter of tapping into it properly and following a proven 
process. Which is exactly what you’re in store for…
Anyway…

If you want to promote offers through a CPA network, just go to Google 
and search “CPA network” and you can find one that is right for you 
after a few minutes of research.
Here are a few for example for you to check out –
http://www.Marketleverage.com
http://www.Clickbooth.com 
(has nothing to do with Clickbank, although their names sound similar )
http://www.Neverblue.com
http://www.Modernclick.com
CPA networks are just another kind of affiliate network, just like 
Clickbank or Commission Junction. 
Clickbank though by far is the easiest to get started with and begin 
picking an offer to promote.
I particularly like Clickbank because they automatically breakdown 
their products into “Superniches” and then farther down into “Sub 
niches” which I’ll get into more detail later on.
It makes it really easy to brainstorm and do your research for the type 
of buyers you will be going to target (that is, the type of visitors you will 
be driving to these offers in order to generate commissions (money) for 
yourself).

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